Innovation project leads to surge in growth
Kunststoffwerk AG Buchs has reinvented itself: alongside its world-famous two-metre folding rules, the Rhine Valley-based SME is now also producing surfboard fins. The foundation stone for development of the second pillar was laid by an innovation project of Innosuisse in collaboration with the University of Applied Sciences of Eastern Switzerland. Managing Director Martin Rudolph explains how the traditional company hopes to double its turnover with its new business model.